TRIGANO VDL
European Dealers Meeting

A strategic sales management system for 1,000 dealerships across Europe

Every year, Trigano VDL, the global leader in recreational vehicles, commissions ride&drive to design and produce its European Dealer Meeting.

Much more than just an event, this initiative brings together over 1,000 dealers from 18 countries, divided into three groups, with a clear goal: to align the entire network around the new Challenger, Chausson, Caravelair, Sterckeman, and Freestyle lines.

Designed to drive sales performance, this event provides a platform for strategic communication, accelerates product understanding, and strengthens distributor engagement.

It turns a product launch into a practical marketing tool on a European scale.

This event combines a product exhibition, a strategic plenary session, and networking opportunities toalign distribution networks and support the brand’s growth across Europe.

The mission of ride&drive

Design an international event strategy to address business challenges.

From site selection to managing over 60 vehicles, including organizing the plenary session and crafting key messages, ride&drive coordinates the entire dealership experience.

The goal: to ensure a clear understanding of the offering, rapid adoption of the products, and effective mobilization of the network.

What made the difference

An approach focused on business impact, rather than on events.

By carefully designing the customer journey, managing traffic in three waves, highlighting products, and ensuring message consistency, we are able to optimize every touchpoint.

The initiative serves as a business accelerator, capable of turning a presentation into a concrete driver of performance for the European network.