With Kymco Riders, the brand wanted to offer much more than just a motorcycle ride. The goal was clear: to bring its community together, create a moment of genuine sharing, and strengthen the bond between the brand, its network, and its customers.
An accessible, friendly, yet perfectly structured event that reflects Kymco's values: reliability, driving pleasure, and team spirit.
A weekend dedicated to Kymco customers, dozens of participants, a carefully selected route, iconic meeting points, smooth logistics, and a decidedly positive atmosphere from start to finish.
ride&drive designed and orchestrated the entire event: defining the route, managing participants, coordinating on the ground, ensuring safety, timing, and supporting the Kymco teams.
Our mission: to offer the brand a turnkey event where every participant feels welcome, supported, and free to fully enjoy the experience.
A perfect understanding of the expectations of a customer community, an organization designed for all levels of management, a journey that showcases both the machines and the landscapes, and constant attention to the human experience, which is often invisible but always felt.
At the end of the day, no one was really in a hurry to put away their helmet. The motorcycles were parked, but the discussions continued, over coffee, about a route or the next model to try out.
At that point, we weren't really talking about "customers" anymore. We were talking about riders.
Kymco Riders has strengthened the bond between the brand and its community, while offering a high-quality experience consistent with Kymco's DNA. A sustainable, replicable, and unifying format that confirms Ride&Drive's ability to support brands on projects where people are as important as the organization.