Launching Head Cycles

Client : Head Cycles
Mission: Launch Head bicycles in France; design and execute the marketing and communication strategy: 360 strategy, media relations, launch event production.

The ride&drive team is experienced in shoots of all kinds and we have nearly 250 under our belt! Whether you’re launching a product in France or internationally, the ride&drive team will treat your projects with the utmost care from beginning to end, from photoshoots with our crack production team, to media relations and event launches.

The ride&drive team has made sport one of its specialties, so it was logical that Head Cycles’ distributor, one of the leaders in the worlds of ski and tennis, trusted our experts to launch its new line of bicycles. We worked on the photoshoots, press conference and organising the first events.