Launch Honda Africa Twin CRF 1000


Client : Honda France
Mission: Promote the new Africa Twin motorcycle to dealers in Barcelona, Spain.

The ride&drive team creates road trips from A to Z. We pay particular attention to identifying courses on incredible and not-yet-experimented territories and unchartered terrain so riders can live a memorable experience on the track and off the beaten path.

Logistics are key to the success of a road trip, whether it’s transporting motorcycle materials, coordinating with participants, following up on registrations, or organizing travel, hospitality, meals and accommodation. A coordinating welcome team is onsite on every road trip. When it comes to communication and promotion the road trip, the ride&drive team takes care of production and video shoot for the trip, develops digital communications and manages content sharing on social media. #roadtrips #motoadventure #lauchingevents

The ride&drive team are passionate about motorcycles, adventures, road trips, strategy, creation, design and user experience, digital conent, social media, digital marketing on the web and for mobile, communication, relationship marketing, roaring engines, travel, cigars, red wine and peaty whiskies.